Posti to release Pride stamp marking equality, human rights

National postal and logistic services operator Posti will release a Pride stamp on May 6, said Posti in a press release on Tuesday.

Designed by Eero Lampinen, the stamp features a diverse group marching in the colours of the rainbow flag celebrating equality and human rights.

"For Posti, the Pride stamp is a way to make the message of equality and human rights visible in everyday life. We want to be part of building a society where everyone can be themselves and feel like they belong," said Anna Storm, Posti’s Vice-President, Stakeholder Relations and Director of Sustainability in the press release.

“Pride does not only encourage people to tolerate diversity, it also celebrates it. Despite our differences, we march toward a shared goal of being seen and understood. Pride is also a tribute to those who have fought for our rights,” Eero Lampinen said.

The 38-year-old illustrator has always been interested in marginal characters and phenomena, and the invitation to design a Pride-themed stamp felt inspiring to him. What was new to him was the stamp’s small size.

“It was a new kind of challenge to fit the entire spectrum of sexual and gender minorities into a small stamp. The image also had to be clear and easy to interpret,” the designer added.

The characters marching in the stamp form the colours of the rainbow flag. The style is psychedelic, and Lampinen was inspired by the 1960s and 1970s.

The first Pride parades took place in the United States in the early 1970s.

“I enjoyed drawing the different human characters and their details. They include references to Tom of Finland, one of the icons of the history of sexual and gender minorities in Finland, and drag queens, for example. Shoes play a big role, because I want to emphasize putting yourself in someone else's shoes. In the current global situation, it would be important to understand other people’s experiences and perspectives,” Lampinen added.

Posti has been a partner of the Helsinki Pride community since 2018 and will also support Manse Pride in 2026.