Chinese dance, cuisine charm participants in Mid-Autumn Fest

Chinese cultural performances and authentic Chinese cuisine attracted participants to the annual Mid-Autumn Festival and gala dinner 2023 held recently in Helsinki.

People from different strata, including representatives from the Finnish Golf Association, Kytäjä Golf and Business Club, Chinese and local businesses, cultural and sports personalities, joined the festival that Moutai Finland hosted at Zhèn Restaurant & Bar on September 16.

The gala, with the theme “Shared Moonlight, Shared Beauty”, also welcomed a special presence of finalists from the Miss Finland 2023 pageant, wowed the audience with the traditional Chinese dance performances and authentic Chinese cuisine.

“The idea is to combine the beauty of Moutai, the traditional Chinese craftsmanship in spirits with every beauty around the world,” said Tang Chao, chief executive officer of China Spirit Oy, the representative of Moutai in Finland.

The organizers presented the contestants of the Miss Finland competition with their products in several vantages such as the Helsinki Cathedral, Esplanadi Park, etc. in the Finnish capital to promote the theme of this year’s event.

“We believe that Miss Finland finalists could be the story-teller in promoting the international image of our products in Finland,” Chao said.

The Mid-Autumn Festival, also known as the Moon Festival or the Mooncake Festival, is a traditional festival celebrated in Chinese culture, which is popular in many Asian countries such as Japan, Korea, Vietnam and other South and South East Asian countries.

“Shared Moonlight, Shared Beauty” was part of Moutai’s branding strategy which has evolved from the mature to the emerging market with younger audiences.

Miss Finland 2023 finalists Lumi Liikanen, Sofia Singh and Adelaide Botty van den Bruele, former Formula 1 driver Mika Salo, professional driver Max Salo, CEO of Kytäjä Golf and Business Club Jukka Koivu, chairman of the Finnish Senior Golf Association Jouko Latvakangas, regional sales manager of Valio Aimo Pham Phu Cuong, business development manager of Magi CAD, Glodon Software Company Dan Lei, CEO of PowerVision Huber Hu, chairman of the Sino-Finland Culture Association Betty Wu, country manager of Huawei Finland Xu Guo Wang, Ma Langchao & Zhang Zhichao of BYD Finland, Zhu Ziqi of Zpark Finland, Zheng Qiong Fang, Helsinki City Culture Department, coordinator of the Chinese Spring Festival in Helsinki and Tang Chao, CEO of China Spirit Oy, Moutai’s distributor and official representative in Finland, among others, attended the festival.

Moutai Finland has been active in offering different sports and cultural events to promote the traditional image of Chinese spirits, most prominently, four times of the Moutai Golf Cup in the Arctic Circle (Santa Claus Golf), Paloheinä Golf and, most recently, in Kytäjä Golf.

It also founded various organizations in restaurant and bar industry — FBSK and Shaker magazine — to organize the Moutai Cocktail Competition the second time this year.

“Local customers, especially the industry professionals, love Moutai not only because of a variety of events and activities in Finland but also the quality and the uniqueness of our products,” Chao added.

Over the last four years, Moutai Finland’s events have become popular in other neighbouring countries such as Sweden, Norway and Denmark.