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Coca-Cola is canceling 200 drink brands
Published : 23 Oct 2020, 01:29
Coca-Cola is saying goodbye to 200 brands, or half of its portfolio, reported Cable News Network (CNN).
The beverage giant had already announced that it will discontinue some beloved, if outdated, drinks, like Tab, Zico and Odwalla. Thursday was the first time the company said it would get rid of 200 of them, said the CNN report.
Reducing the portfolio will allow Coca-Cola to focus on its most profitable offerings, the company explained.
Those include its core products like Coca-Cola Zero Sugar as well as brands that fit into trendy new categories, like Topo Chico hard seltzer and AHA, a caffeinated seltzer the company launched last year, the report added.
Click CNN to read the detail original report.