Monday January 18, 2021
YLE, MTV awarded FIFA WC 2026 media rights
Published : 07 Jan 2021, 23:22
Updated : 08 Jan 2021, 10:35
FIFA has awarded the exclusive rights to the FIFA World Cup 2026™ to broadcasters in each of the Nordic territories includingYLE and MTV in Finland.
Other Nordic media that were awarded rights are DR and TV2 in Denmark, TV2 and NRK in Norway, and SVT and TV4 in Sweden, said the FIFA in a press release on Thursday.
The deals complete FIFA’s current sales cycle in the Nordics, following the sale of the FIFA Women’s World Cup 2023™ to NENT in Scandinavia and YLE in Finland.
The Nordic broadcasters will provide unparalleled coverage of the tournament making all 80 matches of the 2026 event available live in each territory.
All key matches of the tournament will be shown via the broadcasters’ main channels, meeting the FIFA’s objectives of providing large exposure for its competitions.
The FIFA World Cup 2026™ will be the 23rd edition of the tournament and will be jointly hosted by Canada, Mexico, and the USA.
“The expanded FIFA World Cup 2026 in North America is set to be an unforgettable event for football fans everywhere. We are pleased to be able to extend our partnership with the leading Nordic broadcasters, who provide strong platforms to ensure the best possible viewing experience for the largest audience,” said FIFA’s Media Rights & Content Services Director Jean-Christophe Petit.